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Category Archives: Sales & Marketing

5 Strategy How to Survive your Business 2018

What an exciting time to be in business! Companies big and small are finally shifting their focus away from millennial stereotypes and turning to customer-centric approaches that are more insightful and mature. Personalization and automation, the two catchiest buzzwords of 2017, have only recently started to show their true meaning. At last, we’re empowered by … Continue reading 5 Strategy How to Survive your Business 2018

5 Ways To Save Email Marketing

Email, which can generate up to 50 times its cost in ROI, continues to be a productive and challenging channel for marketers. Recent studies based on billions of delivered emails, suggest that marketers must be vigilant about measuring, innovating and personalizing the email experience lest they get too fat, too happy and kill the Golden … Continue reading 5 Ways To Save Email Marketing